Kreiranje jezičnog identiteta na Reddit-u

This thesis explores how language identity is constructed in the Reddit community, specifically within the r/PeterExplainsTheJoke subreddit. Reddit’s unique forum-based structure provides a rich environment for examining virtual identity formation and group dynamics. Through computer-mediated discourse analysis (CMDA), this research investigates whether the individuals communicating can be considered a virtual community. Additionally, the focus is placed on the way Reddit users engage in identity-building through shared humor, recurring language patterns, and social interactions, establishing both individual and collective identities within the subreddit. The findings reveal that community members create a micro-community characterized by a shared understanding of inside jokes, mutual support, and various roles which help to establish group cohesion alongside group identity, which shapes the identity of Redditors participating in the discussion.