The Influence of Ethical Artificial Intelligence on Business Performance

This research paper explored whether implementing and utilising AI that has ethical considerations would significantly impact the performance of a banking business entity. The study found that the implemented and utilised Natural Language Processing (NLP) in a banking Contact Centre had some ethical considerations and also influenced the business performance positively. The outcome also demonstrated that a Balanced NLP, where ethics, opportunity, and opportunity cost intersect, is possible and a Balanced NLP framework emerged.

Publication Details

Journal
Journal of the Association for Information Systems
Published
2024-12-12
Primary Topic
Medieval Architecture and Archaeology
Type
article
Field-Weighted Citation Impact
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article

The Influence of Ethical Artificial Intelligence on Business Performance

Journal of the Association for Information Systems
Medieval Architecture and Archaeology
article

The Influence of Ethical Artificial Intelligence on Business Performance

article en

Abstract

This research paper explored whether implementing and utilising AI that has ethical considerations would significantly impact the performance of a banking business entity. The study found that the implemented and utilised Natural Language Processing (NLP) in a banking Contact Centre had some ethical considerations and also influenced the business performance positively. The outcome also demonstrated that a Balanced NLP, where ethics, opportunity, and opportunity cost intersect, is possible and a Balanced NLP framework emerged.

Journal of the Association for Information Systems
Openalex Percentile: Top 20%
Medieval Architecture and Archaeology
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The Influence of Ethical Artificial Intelligence on Business Performance · Journal of the Association for Information Systems (2024) | TGRS Research Map | TGRS