The Impact of Organizational Culture on Artificial Intelligence (AI) Adoption and Performance: A Qualitative Approach

The rapid evolution of artificial intelligence (AI) has increasingly become an integral part of the digital strategy for organizations. However, many organizations are still struggling to adopt AI and leverage its capabilities in their operations. Although previous research has explored the notion of technology adoption, very little literature exist that examines the impact of organizational culture on AI adoption in organizations using a qualitative approach. To address this gap, we conducted a qualitative study through semi-structured interviews with 9 technology leaders from US-based organizations. The results indicate the importance of understanding how organizational culture, senior leadership support, technology capability, data governance, and policies, influences AI adoption and organizational performance. This study makes significant contributions to the information systems (IS) literature by examining the influence of organizational culture, particularly when adopting new technologies like AI, and it provides practical insights for managers to leverage AI and enhance organizational performance.