Coca-Cola: A Comprehensive Strategic Analysis

This paper analyzes Coca-Cola’s corporate strategy, performance, and competitive positioning using frameworks such as Porter’s Five Forces and PESTEL. It evaluates the company’s external and internal factors, sustainability efforts, and governance practices. Key competitors, including PepsiCo and Keurig Dr. Pepper, are discussed to highlight Coca-Cola’s market dynamics and competitive advantage. The analysis also examines Coca-Cola’s legal challenges and investment potential, concluding with recommendations for future growth. This comprehensive study offers insights into whether Coca-Cola remains a strong contender in the global beverage industry and a viable investment opportunity.