Brand Campaign: Motorized Misfits

We were tasked with creating a visual identity, branding and collateral for a fictitious nonprofit organization, called Motorized Misfits that is based in Atlanta, Georgia. This organization helps provide economically disadvantaged individuals gain access to transportation. This study was directed by studying the target audience and researching their preferences, relationships, age habits, geographical location, and socioeconomic background. We studied the media preferences of the age group as well as the financial background, the individual’s education level, and the relational status of the individual or if they have children. Prevalent social movements in the Atlanta region were also researched. This information guided our design decisions and helped us decide the most effective design choice that would gain the attention of the target audience while effectively communicating a clear message. We developed our research by adding additional deliverables including a t-shirt, moped, leather jacket, patches, and more, which would all be used by the nonprofit. This research is beneficial to both graphic designers and consumers. The graphic designer can implement researching their audience before they design to create a more successful brand. This also informs consumers how products and campaigns are created with them in mind to intentionally attract them, opening their eyes to why they make the subconscious choices that they make.