Big Data and Personal Information Privacy in Developing Countries: A Case of Kenya

This study examined the relationship between big data and personal information privacy in Kenya. The study utilized mixed-methods approach, administering a survey to 500 participants, conducting interviews with 20 key stakeholders, and analyzing 50 pertinent documents. The research findings suggested lack of awareness of the risks linked to sharing personal information online. The findings revealed that individuals were eager to provide their personal information for concrete benefits but expressed concern when such information is used without their consent. This demonstrates need for enhanced public education and understanding on risks of sharing personal information. The legal and regulatory framework were also unstructured and inadequate, suggesting need for a robust regulatory framework to govern the use persona information. The study holds substantial implications for policymakers, industry stakeholders, and civil society organizations in Kenya and beyond. It underscores need for improved public education, strengthened legal and regulatory frameworks, and greater collaboration among stakeholders.