ТЕОРЕТИЧНІ ПІДХОДИ ДО УПРАВЛІННЯ РИЗИКАМИ ІНВЕСТУВАННЯ В ДОРОГОЦІННІ МЕТАЛИ НА ФІНАНСОВОМУ РИНКУ

The article reveals the essence of risk from the perspective of several approaches — normative and descriptive — and provides an analysis of the types of risks associated with investing in precious metals on the financial market. It examines the ways in which investment risks in metals can be measured and how their impact can be mitigated through the application of various risk management strategies. Currently, companies are increasingly interested in expanding their investment activities in the financial market. This trend has been partially driven by the global financial crisis, the consequences of which affected virtually all economic actors. Companies have realized the necessity of determining the directions for investing their temporarily free cash assets, in order to protect themselves, to some extent, from crisis phenomena and not only preserve their financial resources but also to increase them. Investments in precious metals represent one of the oldest forms of capital preservation, which remain relevant to this day. Gold, silver, platinum, and palladium have traditionally functioned as “safe haven assets,” utilized to preserve value during periods of economic instability. The primary objective of such investments is to protect capital from inflation, devaluation, and other financial risks. Under conditions of increasing market uncertainty, precious metals continue to maintain their popularity among investors. As a result of this study, it can be concluded that any company’s investment activity is exposed to risk. Investments in precious metals are no exception, even though they are among the most reliable forms of investment. When engaging in investment activities in the precious metals market, companies must use both strategic and expert risk measurement approaches. For effective risk management in precious metals investment, it is advisable to apply strategies of diversification and hedging, which will help minimize potential losses to the fullest extent. A comprehensive approach to investment risk management—encompassing risk assessment through various methods and the use of diverse mitigation strategies—will enable investors to achieve the highest possible returns and increase their capital.