Системні складові ефективної організації культурно-масових заходів

The relevance of the article. In the context of globalization and transformational changes, particularly due to the war, cultural events are key to promoting cultural heritage and social cohesion. Challenges such as the insufficient qualifications of specialists and lack of effective communication platforms hinder the progress of organizing such events. Hence, new approaches to event management and documentation support are essential for improving the effectiveness of cultural event organization. The purpose of the article. This article aims to examine the organization of cultural events during times of change, focusing on the role of event management and documentation support in cultural policy development and economic growth. The study also investigates the problems in organizing cultural events and suggests potential solutions. The methodology. The study employs methods of analysis, synthesis, and a systematic approach, using case study analysis to evaluate the effectiveness of modern models for organizing cultural events. A comparative approach is also applied to identify key challenges and solutions. The results. The study identifies several key issues that impede the organization of cultural events, including insufficient specialist qualifications, the absence of innovative platforms, and ineffective communication among cultural sector participants. The article proposes solutions such as developing innovative platforms for event management, attracting investments in cultural infrastructure, and enhancing professional training in event management. The scientific novelty. The novelty of the research lies in the integration of event management and documentation support as critical tools for organizing cultural events in a rapidly changing global and social context. New models for the event lifecycle and informational support are proposed, aiming to enhance the efficiency of cultural event organization under these conditions. The practical significance. The findings can be applied to improve the organization of cultural events in government bodies, private sector companies, and NGOs. The proposed innovative platforms can optimize communication and resource management for cultural events, benefiting event management specialists by implementing modern organizational practices. Conclusions. The article emphasizes the importance of organizing cultural events for cultural policy development and economic growth. Strengthening event management and documentation support is crucial, especially in times of war and socio-political changes. The proposed solutions offer ways to enhance cultural event organization and introduce innovative approaches to managing cultural projects.