ЛІНГВОСИНЕРГЕТИЧНИЙ ВИМІР КОНЦЕПТУ «УКРАЇНСЬКА ІДЕНТИЧНІСТЬ»: РАЦІОНАЛЬНО-ЛОГІЧНИЙ МОДУС

The focal topic of this study is the discussion of a new linguosynergetic perspective on the concept of UKRAINIAN IDENTITY as a verbalized civilizational brand. It is claimed that the structural parts of the concept are three modes: 1) rational and logical, 2) figurative and identificational, and 3) organizational. It is necessary to start the analysis of the complex dynamics of the concept from the rational and logical mode, within which the lexical meaning of the name of the concept IDENTITY is reseached, since the meaning of the linguistic expression is equated to the concept it denotes. The lexical meaning of the name of the concept was analyzed within the method of component analysis from the field of structural semantics on the basis of dictionary definitions with the identification of key semes as the smallest components of the nominative field of the concept. The specified technique has revealed that a Ukrainian lexeme identity does not have the semantic content that users put into it in the process of using it with the lexeme Ukrainian, but is used in Ukrainian discourse as an analogy to the English lexeme identity. Thus, we believe that what is included in the semantics of the concept UKRAINIAN IDENTITY is more comprehensively conveyed by the phrase Ukrainian national self-awareness. Moreover, the lexical-semantic fields of the phrases Ukrainian identity and Ukrainian national self-consciousness have properties of fractal similarity. Therefore, the elements and semantic components of these phrases create a “semantic fractal”, and there semes are repeated and unfolded in different contexts and aspects, preserving the general meaning of the concept. With this approach, concept semes (microfractals) “grow” into each other, identifying its meaning and having in its semantics the signs of other microfractals of this concept. It is significant that this property of self-similarity, ensuring the fulfillment of the law of unity in diversity, generates a holistic perception of the concept. Based on the analysis results, we have proposed a definition of the concept of UKRAINIAN IDENTITY.