Tesla Inc. Strategic Audit

Tesla Inc. is an American electric vehicle company. Tesla's main industry is the manufacturing and selling of electric vehicles, but it has grown to sell batteries, solar panels, and home power storages. Since the company's inception in 2003, it has grown to be the top seller of electric vehicles in the United States. This strategic audit seeks to understand Tesla's business model by analyzing its history, strategy, competitive advantages, resources, and major issues it may face. Internal and external factors were analyzed using the PESTEL analysis and Porter's Five Forces. Finally, recommendations are given on how Tesla can sustain a competitive advantage and overcome major challenges.