‘The Old Taylor Can't Come To The Phone Right Now’ - The Changing Image of Taylor Swift from 2006 to the present day

<p dir="ltr">This thesis aims to examine the star image and persona of the artist Taylor Swift, who was initially considered an 'American Sweetheart' in the music industry. From the early 2000s to the present day, this study investigates her enormous impact on a variety of age groups, emphasising her musical achievement and her strategic control over her public image. Through an investigation of crucial points in her visual change, the research examines the influences of celebrity culture, the desire to remain relevant as a female in the music industry, Swift’s political awakening and the retaliation for her music being sold without her consent. This is done by synthesising the visual appearances of Taylor Swift's album covers, public portrayals, stage performances, and social media platforms. This thesis will examine the process of how she has become the feminist icon she is today. The themes and arguments presented will be supported by visual evidence from Swift’s album covers and public portrayal, stage performances, and her social media platforms. </p>