Parents’ Sharenting Behaviours: A Systematic Review of Motivations, Attitudes, Perceptions, and Impression Management Perspectives

Introduction Sharenting involves parents sharing photos, videos, or other information about their children on their social media profiles via online platforms. Research indicated the rising prevalence of parental sharenting behaviour among various countries. Objective The main aim of this article was to explore the role of motivations, perceptions, attitudes, and impression management on parental sharenting behaviours. Methods A systematic review examined empirical studies published from 2019 to 2024 regarding parental motivations, attitudes, perceptions, and impression management associated with sharenting. Relevant studies were identified via Scopus and manual reference searches, with data extraction concentrating on study characteristics, demographics, objectives, design, and principal findings. Findings Parental sharenting is motivated by intrinsic desires, social validation, and impression management, as parents curate content to improve their social image. While children value favourable representations, many object to sharing without consent. Notwithstanding privacy concerns, parents frequently prioritise advantages, raising ethical enquiries regarding children’s autonomy, privacy, and digital identity in digital self-representation. Conclusion Parental sharenting, motivated by emotional satisfaction, social validation, and impression management, frequently neglects privacy risks and ethical considerations. Such practices may compromise children’s autonomy, privacy, and digital identity, resulting in conflicts with their rights. Children’s varied responses underscore these dilemmas, highlighting the necessity of reconciling parental intentions with safeguarding children’s digital futures and overall well-being. Recommendation Parents should engage in mindful sharenting, policymakers must safeguard children’s digital rights, professionals should enhance awareness, and researchers should investigate methods to reconcile parental desires with children’s welfare