O cartaz nas representações turísticas do território português: Dos primórdios até à instauração do regime do Estado Novo (1890-1933)

Assuming that events, like monuments and landscapes, are one of the dimensions used to stimulate a symbolic investment in the image of the territory and the consequent creation of a particular tourist destination, the aim of this paper is to demonstrate the relevance of event posters and their complementary role in promoting these same destinations, which is what travel posters are mainly geared towards. Analysing the time axis allows us to take a diachronic approach, highlighting the evolution of themes and representation processes on these two types of posters, from the prototourism phase at the end of the 19th century to the establishment of the Estado Novo regime. The analysis of the spatial aspect emerges as a variable capable of helping to understand the choices made for the representation of tourist sites, with options of repeated promotion contrasting with others of systematic silencing. In turn, analysing the articulated combination of textual and iconic elements ends up providing some of the main guidelines for the narrative conveyed by tourist posters during the First Republic, with repercussions that were magnified in the Second Republic.