Making Video Feedback for the First Time: A Case Study

This paper examines some of the labor three professors from three different disciplines needed to exert to produce effective VF on student writing for the first time. The research on VF demonstrates that students want more video comments but the labor to learn how to make VF has not been fully identified. I completed a case study with three professors to collect data. I interviewed the professors at the beginning, middle, and end of the study. After transcribing and coding the interviews, I identified where the professors exerted a significant amount of labor to make VF for the first time. To be motivated to try VF, instructors would benefit from an account of the time needed to learn video literacies, manage paralinguistic activity, and design and organize comments for a video. This paper answers the following research questions: What are the limitations of making VF for the first time? What kinds of labor are required to produce VF for the first time? What do educators need to know before making VF for the first time?