MECHANISMS OF IMPLEMENTATION OF THE CONCEPT OF ENSURING THE COMPETITIVENESS OF INNOVATION CLUSTER IN THE CONDITIONS OF DIGITALIZATION

Annotation. The article is devoted to the problems of finding mechanisms for the implementation of the concept of ensuring the competitiveness of innovation clusters. It is noted that the competitiveness of an innovation cluster in the conditions of digitalization is a complex phenomenon that combines strategies, structure, technologies and management. The concept of ensuring the competitiveness of innovation clusters in the context of digitalization focuses on integrating digital technologies and innovative approaches to increase the efficiency and productivity of enterprises in the cluster, as well as on creating new opportunities for growth and international competition. Its main essence is the development of the collective ability of clusters to adapt to changes in the digital environment, to use digital platforms, tools and the latest technologies to optimize processes and products. This approach contributes to the formation of a flexible innovation ecosystem capable of quickly responding to market challenges. It is substantiated that the mechanisms of implementation of the concept of ensuring the competitiveness of innovative clusters in digital conditions are a complex and multifaceted process that includes the use of modern technologies, digital tools and methodologies that help enterprises adapt and develop in the digital environment. These mechanisms are characterized and their essence revealed.