INTEGRATION OF MEDIA CULTURE INTO THE EDUCATIONAL PROCESS IN TECHNOLOGY LESSONS

The article explores the importance and prospects of integrating media culture into technology education, particularly in the context of modern educational requirements and rapid changes in the technological environment. Media culture, which encompasses a set of knowledge, skills, abilities and ethical norms for interacting with media, is an important aspect in preparing students for life in a digital society. The integration of media culture into technology teaching contributes to the development of not only technical competences, but also critical thinking, creativity and digital literacy. The article emphasises that media culture includes not only knowledge about media and its technologies, but also the ability to critically evaluate media messages, create one's own content, and understand the ethical, social and environmental aspects of media use. An important component is teaching students to use information responsibly and ethically, which makes it possible to develop media literacy and increase the level of information security. The article describes the main advantages of integrating media culture into technology teaching. These include developing students' critical thinking, improving their ability to be creative, increasing their motivation to learn through the use of modern media technologies, and preparing students for the realities of the digital environment, where they must be prepared for rapid change and technological innovation. Special attention is paid to the development of environmental awareness and ethical responsibility through media education, which is important for the sustainable development of society. The article also discusses specific examples and methods of integrating media culture into the process of teaching technology, in particular through the use of multimedia tools such as graphic editors, 3D modelling, video editors, and innovative platforms for creating collective projects. It is proposed to use project-based activities that allow students to work on real-world tasks and create their own media products, which is an important element in the development of practical skills. The article also contains recommendations for teachers, educational institutions, and curriculum developers on how to introduce media culture into technology teaching. It suggests conducting trainings for teachers, developing interdisciplinary curricula, and creating specialised materials and resources to support the learning process. The conclusions note that the integration of media culture into technology teaching is of strategic importance for the development of education, as it contributes to the formation of key competencies of students necessary for successful adaptation to the changing technological environment and active participation in the digital society.