Increasing Job Satisfaction and Organisational Commitment Through Coaching

Businesses today confront a pressing challenge in engaging and retaining millennial employees, a demographic shaped by rapid technological advancement and globalisation. Their unique work values, profoundly influenced by their digital upbringing, are often associated with workplace conflicts, dissatisfaction, and high turnover. This study explores the effectiveness of coaching as an intervention to enhance job satisfaction and organisational commitment among millennial professionals, consequently reducing their turnover. It aims to assess the impact of coaching on millennial coachees’ work attitudes, leading to enhanced job satisfaction and organisational commitment; examine the influence of coaching on job satisfaction and organisational commitment in millennial professionals; and investigate the long-term effectiveness of coaching on millennial participants. The research adopts a mixed-method approach to evaluate the impact of coaching, integrating quantitative, qualitative, and literature triangulation methods. Additionally, employing a longitudinal design, the study will track changes in participant work attitudes over six months post-intervention. Recruiting 10-12 millennial professionals from Austrian-based organisations aims to engage individuals committed to completing questionnaires, interviews, and coaching sessions grounded in a Solution-Focused Cognitive-Behavioural approach. Data collection will integrate standardised questionnaires and semi-structured interviews for a more thorough and well-rounded understanding of the responses provided by the participants. Furthermore, triangulating this data with the literature review enhances the study’s validity and enriches the depth of the research topic.