The impact of artificial intelligence on business operations and strategy

This paper explores the transformative impact of artificial intelligence (AI) on marketing research and practices. It examines how AI technologies streamline data collection, processing, and analysis, significantly enhancing the efficiency and effectiveness of marketing strategies. The global market for AI-based software is projected to grow substantially, reflecting the increasing reliance on AI to improve business processes. Key applications of AI in marketing include data aggregation, customer interaction through chatbots, personalized advertising, and predictive analytics.