Estrategias de Competitividad Digital: E-commerce y Sistema de Pagos en Hoteles del Geoparque Comarca Minera

This study aims to identify the main e-commerce strategies and the most suitable payment systems to enhance digital competitiveness in the hotel sector of the mining region geopark in Hidalgo. A quantitative approach with a descriptive design was adopted. The variables analyzed included assets for digital commerce, digital marketing, organizational structure, and logistics. Data were analyzed using descriptive statistical techniques and variable correlation. The main results reveal that hotels in the mining region are at level 3 of digital competitiveness, and the elements for improvement include strategies in digital commerce and payment systems. To boost digital competitiveness, hotels must invest in emerging technologies, digital marketing, and secure payment systems. It is recommended to adopt AI, IoT, and blockchain technologies and strengthen cybersecurity measures to protect customer data.