Fan Engagement in Sports Media

In today’s digital age, sporting organizations have gained the ability to drive up revenue and engage fans through the power of fan engagement and social media. This presentation will discuss the power of social media on fan engagement and revenue.

Publication Details

Journal
Murray State's Digital Commons (Murray State University)
Published
2024-11-04
Primary Topic
Sports, Gender, and Society
Type
article
Field-Weighted Citation Impact
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article

Fan Engagement in Sports Media

Murray State's Digital Commons (Murray State University)
Sports, Gender, and Society
article

Fan Engagement in Sports Media

article en

Abstract

In today’s digital age, sporting organizations have gained the ability to drive up revenue and engage fans through the power of fan engagement and social media. This presentation will discuss the power of social media on fan engagement and revenue.

Murray State's Digital Commons (Murray State University)
Openalex Percentile: Top 36%
Sports, Gender, and Society
OpenAlex
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Fan Engagement in Sports Media · Murray State's Digital Commons (Murray State University) (2024) | TGRS Research Map | TGRS