Factores que inciden para la sostenibilidad empresarial de las PYMES del cantón Morona

The sustainability of SMEs is crucial for the economic development of any region, however, they face various challenges that limit their growth and permanence in the market. The general objective of this study is to identify and analyze the factors that affect the sustainability of these small and medium-sized companies in the area. The purpose of this study is to analyze the factors that affect the sustainability of small and medium-sized businesses in the Morona canton. This study used a qualitative approach, using 36-question Likert scale surveys as data collection tools applied to a sample of 50 representatives of SMEs in the Canton, these being the businesses best known and frequented by citizens, it is important to identify the factors that affect the sustainability of SMEs in the Morona canton, in order to propose strategies and policies that support their development and competitiveness. and analysis of documents for data collection, as well as quantitative data from databases such as SUPERCIAS. The results showed a variety of determining factors that affect the sustainability of SMEs in the Morona canton, including financial elements, profitability and use of robust financing, innovation and technology, efficient resource management and personnel training. These factors are important for the sustained growth and survival of small and medium-sized enterprises (SMEs).).