Experiencias de mediacion en un museo de arte fronterizo. MACJ, Ciudad Juarez, Mexico

Museums are cultural centers that promote learning and dialogue through mediation, seeking to democratize culture and connect meaningfully with heritage. This interdisciplinary project at the Museo de Arte de Ciudad Juárez focuses on developing mediation strategies to attract new audiences, despite their geographic or cultural remoteness. The research uses qualitative methods to identify the current state of the museum and better understand visitors' experiences and their socio-cultural context. The characteristics of the museum and its services are an opportunity to generate interactive and memorable experiences. In Ciudad Juarez, low museum attendance indicates a disconnection between cultural interest and recreational activities. To address this, workshops and participatory activities have been implemented with different users, promoting the museum as a space for dialogue and learning.