THE ESSENCE OF LEADERSHIP IN MANAGEMENT

In modern Ukrainian realities of managing organizations, leadership and effective communications are key success factors. The development of globalization processes, rapid technological changes and growing competition force organizations to constantly adapt to new market conditions. Effective communication is an integral part of leadership, because it is through communication processes that leaders can shape the organization's development strategy, convey it to the team, and ensure mutual understanding within the organization. In this context, the leader's ability to effectively communicate with the team, determine strategic directions of development and motivate employees to achieve high results becomes crucial. Today, effective internal communication in an enterprise is a decisive factor in ensuring successful interaction between employees, the formation of a strong corporate culture and the achievement of the strategic goals of the organization. The main aspects that determine the effectiveness of internal communication include timely informing the team, providing feedback, developing horizontal ties, forming and supporting corporate culture, declaring company values, supporting a culture of change, developing a brand, involving personnel, identifying internal negative factors, as well as conducting effective crisis communications. An established structure of internal communications helps to satisfy employees' needs for a sense of belonging, creates grounds for pride in the organization, helps to build trusting relationships within the team, contributes to the creation of a microclimate of creativity and maintains stability during crises. In addition, an important component is maintaining psychological balance and motivation of employees, especially in conditions of unpredictable changes. Effective leadership is key to managing internal communication, as leaders play a crucial role in shaping corporate culture, providing feedback, and adapting management style to a specific situation. Leadership based on personal qualities, behavioral approach, situational leadership, and charismatic influence helps to involve employees in the decision-making process and increase their motivation.