Effective measures to adapt hotels to future health crises

The COVID-19 pandemic has deeply affected the tourism accommodation sector, reducing mobility and closing international borders. Hotels have adapted by implementing sanitary measures to meet mandated guidelines, addressing growing health security concerns. This study, based on Stakeholder Theory, analyzes differences in perceptions of COVID-19 measures between 521 tourists and 14 hotel managers in Córdoba, Spain. Using a contrast of means and a Mann-Whitney test, it identifies significant disparities in the importance assigned to these measures, particularly when both groups view them as less critical. There is consensus on the value of cleanliness protocols, but technology-related measures reveal contrasting opinions. These findings provide practical insights for industry professionals guiding prioritization of investments that enhance preparedness for future pandemics, enabling hotels to better align with customer expectations and foster trust during crises.