Estudio de mercado para la creación de una empresa productora y comercializadora de sales mineralizadas para bovinos en la Provincia de García Rovira

There is currently a shortage of companies in the García Rovira province producing mineralized salts specifically for cattle. To address this gap, a project was initiated to assess the feasibility of establishing such an agribusiness. The market study revealed a high demand for mineralized salts for cattle in the García Rovira province, Colombia. Producers recognize the importance of these supplements in improving the productivity of their animals but are sensitive to prices. There is a preference for quality products at competitive prices. The study identifies a business opportunity for a company that produces and markets mineralized salts locally. Local producers and traders show great support for this initiative. The ideal company would offer high-quality products at competitive prices, provide technical assistance, and tailor its products to the specific needs of producers.The project encompassed comprehensive market, technical, and financial studies, all aimed at fostering growth and development in the region. Using a mixed approach, the project employed exploratory statistical methods, observation techniques, and descriptive studies involving data collection, systematization, analysis, and dissemination. The market study conducted within the framework of the project revealed a promising opportunity for the establishment of a company specializing in mineralized salts. Cattle ranchers in the region demonstrated a significant demand for the product, with 94.23% currently using mineralized salts. Additionally, their purchase intention indicated a monthly demand of 19 tons, suggesting a favorable market environment for potential key players.