East Helena Valley Rodeo 2024, East Helena, Montana

This study was conducted for the East Helena Valley Rodeo Association to provide insight into the characteristics of attendees at the 2024 East Helena Valley Rodeo. Surveys were completed by 554 attendees during and after the event using a tablet, paper surveys, and online link. Results show that 96.2% of respondents were residents of Montana, with 86.1% of these Montana residents from Lewis and Clark County. Out-of-county respondents spent an average of 4.16 in the East Helena area/Lewis and Clark County and more people spent money on accommodations ($15,639) and restaurant/bar ($11,833) than any other spending categories. In total, respondents reported spending $48,199 in the East Helena area. Additionally, 65.5% of attendees indicated that the rodeo was their primary reason for being in the area. The study’s findings offer valuable data for future event planning, marketing strategies, and understanding the spending trends of the rodeo attendees.