The Connection between Promotion and Attendance

This study aims to collect data from different variables as to what contributes to bringing in fans to the Liberty University Men's Division 1 hockey games. Information and data collected came from the 2021-2022, 2022-2023, and 2023-2024. Each season has individual hockey games with different attractions such as giveaways, concessions, promotions, and pro shop. Considering the factors that play a role in the connection to the night, the data looks to express the significance of the promotion on the occurring night and how this has affected the attendance to over the past three seasons. With the data gathered and how significant this is can be, this will look to connect with fan attendance. The scholarly sourcing compared to the existing data will provide more information from other areas contributing to this study.