COACHING TECHNOLOGIES AS A TOOL FOR INCREASING THE EFFICIENCY OF ACTIVITIES OF SPECIALISTS IN SOCIO-ECONOMIC PROFESSIONS

Introduction. In the conditions of growing challenges and risks faced by specialists in socionomic professions, the need to find effective tools for optimizing their professional activities is becoming more urgent. Coaching technologies which are actively implemented in management and educational practice are considered as a promising resource for increasing the efficiency of specialists working in the “person-person” system. At the same time, despite the presence of separate investigations devoted to the use of coaching in socionomic professions, there is a lack of comprehensive scientific studies that would allow conceptualizing the impact of coaching technologies on the effectiveness of the activities of specialists of this profile and offer a valid toolkit for measuring the success of their application. Purpose. The purpose of the article is to carry out a thorough analysis and reveal the potential of coaching technologies as an effective tool for increasing the efficiency of the professional activity of specialists in socionomic professions, as well as the development of valid criteria for measuring the success of these technologies implementation in the work practice of such specialists. Methods. Research methods include a theoretical analysis of relevant scientific sources, which allows the formation of a holistic vision of the research problem field, as well as a method of summarizing the practical experience of the author of the study, acquired in the course of professional activity as a coach, which provided the possibility of verifying theoretical provisions and forming applied recommendations. Originality. The scientific novelty of the study consists in the identification and conceptualization of the influence of coaching technologies on increasing the efficiency of the professional activity of specialists in socio-economic professions, which is realized through the use of these technologies in such areas as the development of communication skills, optimization of time management and determination of priorities, formation of leadership qualities, improvement of emotional intelligence, promoting professional development, strengthening client orientation, improving stress management skills, stimulating innovation and creativity in professional activities. The practical significance of the research is determined by the possibility of directly using of the analyzed coaching technologies by specialists of socionomic professions to optimize their professional activity and increase its effectiveness. The criteria proposed by the author create a methodological basis for monitoring and evaluating the effectiveness of using of coaching technologies by certain specialists. Conclusion. The conclusions emphasize that the fundamental idea of the coaching approach is to assist the client in revealing his potential, focusing on achieving the set goals and developing professionally significant skills and competencies. Therefore, coaching technologies are positioned as a powerful tool for increasing the efficiency of the activities of specialists in socio-economic professions. Prospects for further research can be seen in the organization of an experimental study of the influence of coaching technologies on increasing the efficiency of the professional activity of specialists in socionomic professions with the involvement of a representative sample and the use of valid psychodiagnostic tools, which will allow to verify the proposed theoretical assumptions and form a reliable evidence base.