Chipotle Mexican Grill Strategic Audit:An Analysis of Chipotle Mexican Grill Business Strategy

This report outlines a strategic audit of Chipotle Mexican Grill and its business strategy and policies. The report dives into how Chipotle creates strategic value and competes in the fast-casual food industry. Chipotle’s strategic mission, Cultivate A Better World, motivates them to focus on sustainable practices involving farming, emissions, and water stewardship. Despite facing issues involving health concerns, Chipotle has recovered and positioned itself in a strong position for the near future. With its new CEO, Scott Boatwright, Chipotle has to navigate a crowded fast casual industry that faces market pressures from consumers around healthy eating.