Clark Fork River Pedal & Farm Tour, Plains, Montana

This study was conducted to provide insight into the characteristics of attendees of the 2024 Clark Fork River Pedal & Farm Tour. 43 participants completed online surveys. The 2024 Clark Fork River Pedal & Farm Tour in Plains, Montana, attracted a diverse group of visitors, with 60.5% from Montana and 39.5% from out of state. The event was the primary reason for 91.7% of attendees’ visits, and 72.7% of non-local participants stayed at least one night, averaging 2.84 nights. This led to significant spending, particularly on accommodations and dining, totaling $6,524.00. Overall satisfaction was high, with 85.7% indicating they would return next year. Results provide event organizers with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding the visitor spending associated with the event.