At the Bottom of the Barrel: Rum’s Influence on Those Who Made It

This paper examines the British Empire’s increasing rum production across their colonies in the West Indies during the eighteenth and early nineteenth centuries. Governmental officials, advertisers, and other influential citizens sought to establish rum as the beverage of choice among British society because of its economic, political, and social sensibilities. This growing enthusiasm established negative consequences, affecting the standards of living and social dynamics within communities of enslaved laborers on Caribbean plantations.