Balancing AI and Human Values: Evaluating Consumer Concerns on Privacy and Security in the Internet of Things

This article investigates the multifaceted phenomenon of non-adoption of smart home Internet of Things (IoT) technologies, focusing on the critical roles of privacy, security, and trust. Integrating insights from machine learning analyses of cross-sectional data and longitudinal latent class analysis of evolving consumer segments, this research provides a comprehensive understanding of the barriers to IoT<br/>adoption. Our findings offer practical guidance for manufacturers, policymakers, and service providers aiming to build more inclusive and trustworthy smart home IoT solutions.