App Store Optimisation in the context of e-business

This paper deals with mobile marketing opportunities for e-business. ASO is an essential part of marketing strategies. Its benefits are improving visibility and discoverability of mobile applications. E-business should use ASO for impactful, competitive and profitable mobile commerce.

Publication Details

Journal
Репозиторий БГУИР (BSUIR Repository)
Published
2025-01-01
Primary Topic
Mobile and Web Applications
Type
article
Field-Weighted Citation Impact
0.00
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article

App Store Optimisation in the context of e-business

Репозиторий БГУИР (BSUIR Repository)
Mobile and Web Applications
article

App Store Optimisation in the context of e-business

article en

Abstract

This paper deals with mobile marketing opportunities for e-business. ASO is an essential part of marketing strategies. Its benefits are improving visibility and discoverability of mobile applications. E-business should use ASO for impactful, competitive and profitable mobile commerce.

Репозиторий БГУИР (BSUIR Repository)
Industry, innovation and infrastructure
Openalex Percentile: Top 36%
Mobile and Web Applications
Open Access PDFOpenAlex
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App Store Optimisation in the context of e-business · Репозиторий БГУИР (BSUIR Repository) (2025) | TGRS Research Map | TGRS