Accounting and analytical support as a basis for business management of circular economy enterprises

In recent decades, rapid economic development has significantly affected the state of the planet. Globalization, increased consumption and overpopulation have led to complex economic, environmental and social problems. The depletion of natural resources and the consequences of environmental disasters indicate that traditional methods of production, resource use and waste management are no longer effective and harm the environment and humanity. To solve these problems, it is necessary to change the direction of development of modern society to one that would correspond to the provisions of the concept of sustainable development. One of the directions of implementation of the concept of sustainable development is the transition from the outdated model of the «linear economy», where raw materials are used once, and waste is thrown away, to the model of the «circular economy». The purpose of the study is to outline the role of accounting and analytical support in the management of circular economy enterprises. The countries of the European Union are global leaders in the direction of the implementation of the circular economy, developing the appropriate legal framework and successfully applying these principles in practice. This model is good for the environment and economic development. The main idea of the circular economy is to minimize waste, reuse resources, reduce the negative impact on the environment and increase production efficiency. In the conditions of European integration, Ukrainian enterprises should take into account the experience of the EU in the circular economy to ensure sustainable development and increase competitiveness. Although this transformation poses many requirements and challenges to enterprises, they can be overcome with the help of the development of accounting and economic analysis as the main tools of information support for management decision-making. Accounting and economic analysis play a key role in the implementation of the circular economy in the company’s activities, which is due to a combination of reasons: monitoring of resources, assessment of the impact on financial results, current management and creation of optimization strategies, disclosure of information.