ТРОПИ ЯК СТИЛІСТИЧНІ ЗАСОБИ ВИРАЖЕННЯ ЕСТЕТИЧНОЇ ТА КОГНІТИВНОЇ ФУНКЦІЙ МОВИ

The article deals with tropes as linguistic and stylistic means, the main purpose of which is to achieve the appropriate expressive and figurative effect, realised in such categories as imagery, expressiveness, aesthetics of language. The modern linguistic reception of the tropic system of a literary text is of scientific interest in terms of studying the tropic means of language in the discursive and linguistic-cultural aspects. Such an approach involves the organisation of a literary text, its subsystems, structural characteristics of tropes, which form the figurative, emotional and evaluative features of poetic and prose works, and thus gives an idea of the aesthetic and cognitive epicentre of the human inner world. Obviously, understanding the structural, semantic, functional and stylistic parameters of the artistic language resources is the key to representing the worldview of contemporary Ukrainian authors whose works reflect the current preferences of the native speaker, the consumer of the literary product, which in the global dimension makes it possible to find out the aesthetic and cultural vectors of the development of society as a whole, the level of its artistic and aesthetic consciousness. In this aspect, language should be viewed not only as a communication tool, but also as a means of thought formation, intellectual and aesthetic development of the world. In modern discursive practices, in particular in literary discourse, special cognitive mechanisms and structures of human consciousness, as well as aesthetic tastes of the linguistic personality of the author and reader are interpreted through the prism of linguistic means. It has been found that the features of the individual and imaginative reality perception inevitably affect the actualisation of explicative and expressive means necessary for the author's intention to be realised as a linguisticization of social reception. The anthropocentricity of tropic means reveals the cognitive and pragmatic essence of language as a vector of cognition of the world picture, social interactions and dominants. The study of tropes through the prism of the cognitive intention of the speaker and the satisfaction of his/her aesthetic needs allows not only to form an idea of the artistic representation of knowledge about the world reflected in the mental lexicon of a person, but also involves the study of certain aesthetic demands and tastes of society.