СТРАТЕГІЧНЕ УПРАВЛІННЯ ТА ШТУЧНИЙ ІНТЕЛЕКТ ЯК ІНСТРУМЕНТИ ЕФЕКТИВНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВ

The article studies the problems of strategic management and artificial intelligence as instruments of effective activity of enterprises in Ukraine. It is proved that the modern business environment is characterized by dynamic changes, high level of competition and rapid development of technologies. In such circumstances, enterprises are faced with the need to improve strategic management to ensure the effectiveness of their activities and adapt to market challenges. It is considered that artificial intelligence becomes one of the key tools capable of providing a new level of control due to automation of processes. The importance of strategic management and the introduction of artificial intelligence in ensuring the success of enterprises can not be overestimated. Today, effective implementation of enterprises and the further use of artificial intelligence and strategic management has significant potential for success both at the national and international levels. Scientific research suggests that the combination of artificial intelligence and strategic management of enterprises can be a tool for achieving more significant results in the implementation of plans, business management and other areas of activity. As for strategic management, the use of artificial intelligence actively affects the productivity of workers and the enterprise as a whole, and also increases efficiency among workers. It is also known that the use of artificial intelligence for strategic management eliminates repetitive roles and redundancy, and also effectively performs complex tasks. Given the range of challenges facing businesses both nationally and internationally, research has shown that strategic management can be used to overcome them. The problem lies in the insufficient development of theoretical and practical foundations for the use of artificial intelligence in strategic management, which complicates the effective integration of these tools into the activities of enterprises