Екранна мова в експериментальному кінематографі

The purpose of the research is to analyse the evolution of experimental cinema in order to identify the elements introduced into the language of the screen. To study the impact of non-traditional cinema on the audiovisual space and to identify its influence on contemporary mass cinema. To outline experimentalism's innovative aspects and determine its prospects for development in the context of the contemporary film environment. The research methodology is based on a number of scientific methods. The explanatory method aims to identify the factors that have led to the emergence of differences in film language between experimental and traditional cinema. The theoretical method is based on a systematic analysis of literary sources and includes a detailed overview of the history of experimental cinema and an analysis of scientific works by theorists and directors, with an emphasis on identifying the key elements of screen language. The empirical method involves a retrospective analysis of experimental films to identify the peculiarities of screen language. The comparative method is used to draw parallels between different experimental film movements and their synthesis. Scientific novelty. Through a thorough analysis of the elements of screen language invented and implemented in non-traditional cinema, the key experimental techniques that find their embodiment in the contemporary mass cinema environment have been identified for the first time. Conclusions. The study analyses the development of experimental cinema and identifies the elements implemented in the screen language. It was found that experimental cinema significantly expanded the artistic possibilities of traditional cinema. Once innovative, its elements of screen language have now become acceptable and widely used in contemporary films. The article outlines the innovative aspects and identifies the prospects for developing non-traditional cinema. Synthesising the main trends of experimentalism, contemporary experimental cinema faces the challenge of developing its own language in the current audiovisual environment.