ГЕДОНІСТИЧНІСТЬ СУЧАСНИХ ТЕХНОЛОГІЙ У ГРОМАДСЬКИХ SPA-КОМПЛЕКСАХ

The article explores the integration of hedonistic principles in the design and operational strategies of modern public SPA complexes. It highlights the growing demand for SPA facilities as spaces for physical rehabilitation and emotional rejuvenation, emphasizing their role in addressing societal stress and promoting self-care. The study examines how innovative design approaches and advanced technologies transform SPA spaces into multifunctional environments that cater to the holistic needs of their visitors. A detailed analysis is provided on the role of tactile sensations, natural materials, and advanced lighting technologies in creating relaxing environments. Unconventional materials, such as hemp husk mattresses and rounded-edge mosaics, are discussed as elements that enhance comfort. Ergonomic surfaces and temperature-controlled facilities like contrast baths and saunas are highlighted for their potential to deliver unique sensory and therapeutic experiences. The psychological aspects of SPA facilities are also explored, emphasizing pleasure as a tool for emotional recovery. The article argues that thoughtfully designed spaces can evoke positive memories and sensations, particularly beneficial in the Ukrainian context, where SPA treatments are increasingly valued as affordable means of psychological support and rehabilitation. Finally, the research underscores how modern SPA complexes are evolving into essential components of health and wellness systems. Through the application of hedonistic principles, they provide environments that address both physical and psychological needs, positioning themselves as key tools for improving overall quality of life.