Модель функціонування речі в системі сучасного дизайну

The purpose of the article is to build the model of the functioning and role of a thing in the system of contemporary design. Research methods. The article applies general scientific methods and approaches of cognition, namely: interdisciplinary and systematic approaches, analysis, synthesis, deduction and induction; abstraction method, method of ascent from the general to the specific, empirical method of collecting information. The method of Gestalt psychology was used to determine the specifics of combining the constituent elements into holistic configurations. Scientific novelty. The article presents a systematic analysis of the functioning of a thing in contemporary design as a holistic model. In the course from the general to the specific, the constituent elements of the model have been defined, which can be in static and dynamic states of development. The static and dynamic aspects of development depend on the pre-project conditions and technical specifications, requirements of the consumer of design objects, and methods of technological production of a thing. Conclusions: It is found that a thing in contemporary design performs several functions in the subsystem "thing-consumer-socio-cultural environment" simultaneously. Through constant filling, changes, redesign of the object environment, a thing influences the formation of visual culture, creates a general image of the socio-cultural environment saturated with visual expressiveness. In this way, the old image of object culture is constantly replaced by a new one. The type of consumer and customer, depending on the value orientations formed by the socio-cultural environment, determines specific design features of the project image of a thing, from the instrumental minimalism of its form to the complexity of the form as an art object. Pre-project research, design, and formation of things are subject to universal tasks, principles, techniques, and methods. The updated image of the socio-cultural environment, composed of object forms, actively influences and determines the prerequisites for the emergence of new ideas of things. The formulated levels of quality assessment of the implementation of the functional and ergonomic task in the formation of design objects consist in thorough pre-design research, quality of design work, and the production of the form of a thing.