TRANSFORMATION OF ACCOUNTING PROCESSES IN THE CONTEXT OF DIGITALIZATION

Introduction. An important factor in the effective functioning of enterprises and companies is the proper organization of accounting and reporting. The digital transformation of accounting and reporting makes it possible to significantly improve the efficiency of the company's accountants and financiers, reduce the number of errors and improve data quality. Digital transformation of accounting is the process of using new technologies for the effective functioning of the company. Methods. The methodological basis of the study was the provisions of the dialectical method of cognition of economic phenomena and processes in their continuous interrelation. In the course of the study, general scientific and special methods were used, in particular: the analytical method was used in the review of literature sources; the classification method allowed to differentiate the main components of digital accounting, and the description method - to provide them with a detailed description; the monographic method was used in the study of literature on the digital economy and accounting, and the system-analytical method - in the processing of the information received. Results. It is determined that the digital economy is an information and communication environment of economic activity on the Internet, the result of the transformational effects of new general-purpose technologies in the field of information and communication. It is substantiated that accounting automation is one of the components of business digitalization, which helps companies to use resources efficiently and increase competitiveness in the market. The basic principles of functioning of a digital accounting platform, which allow creating the latest electronic systems with a large number of users, are identified. Discussion. The obtained results of the study will help to increase the efficiency of the formation and development of accounting in the digital economy and will become the basis for further scientific developments in this area.