TEACHING BUSINESS ENGLISH COMMUNICATION IN THE ERA OF ARTIFICIAL INTELLIGENCE

The reflection of time in teaching Business English is definitely an immense one, as language is about communication and the development of learning it, walks hand in hand with the societies which give rise to it. What does this mean? Being human activities, both teaching and learning a foreign language are as well social as they are linguistic. The development of the societies led to an unbelievable technological development which comes as an aid in the process of teaching and learning Business English. Among some other factors, the gradual economic globalization has led to a great demand on teaching English for specific purposes, as part of English Language Teaching. Being widely used in a globally connected world, the importance of Business English is increasing more and more, as the market is dominated by multinational companies which need their staff to be fluent in English. Thus, teachers face the need of keeping the pace with the fast-developing technological world, try to find new methods of boosting the teaching process. Moreover, teaching Business English has already developed its own methodology, involving specific language, specific types of communication in a certain context, as it is designed to meet the exact needs of the learners. The general term of Business English is centered on the appropriate language, approaching it in terms of vocabulary, grammar, case study, and discourse. The goal of all the persons involved in this complex process is to create users of the language who communicate effectively, in correspondence as well as in face to face situations. The present paper approaches new ideas, new methods that can be put into practice in the process of teaching Business English. The topics of the Business English include business phrases, terms of sale, advertising, marketing, tourism, management – all these requiring the teacher’s ability to select, develop, combine the material in order to boost the results of the students involved in the process of learning.