Stakeholder management approaches in it company

Stakeholder management is a fundamental aspect of corporate governance in IT companies, ensuring that diverse interests are aligned with business objectives. This paper examines different approaches to stakeholder management, including normative, instrumental, and descriptive perspectives, while analysing how IT companies implement these strategies to maintain competitiveness. The discussion is supported by theoretical models and empirical research, providing insights into the role of stakeholder prioritisation and engagement in the digital economy.