Tanga Pharmaceuticals Plastics Ltd and Others v Emirates Shipping Line FZE (The Alion) [2025] EWHC 368 (Comm): incorporation of the Hague Rules and time bar:

The Hague Rules or the Hague-Visby Rules may be applicable as a matter of contract or by the force of law. In general, where the Rules are incorporated by a mere incorporation clause, an express provision in the bill of lading may be presumed to take precedence, in the event of inconsistency. However, there are exceptions to this principle.