Science With Impact : How To Engage People, Change Practice, and Influence Policy

More than ever, scientists today want their research to count, to matter to society, but are increasingly unsure how to reach a public indifferent or hostile to science. Science with impact offers game-changing insight that can increase the power of scientific research beyond academia. This practical how-to guide will help scientists address public distrust, communicate about uncertainty, and engage effectively with policy makers for real-world impact. It argues that science can-- and should-- make a meaningful difference in society and offers hope and guidance to the scientific community and its allies who wish to rebuild public trust in science."--Page 4 of cover.