The sales manager as entrepreneur– a blessing or a curse?
Entrepreneurial orientation (EO), characterized by innovativeness, proactivity, and risk-taking, has been established as a driver of firm-level performance. However, limited research explores EO at the individual level or its pathways to performance in specific functions like sales
Publication Details
- Journal
- ARCA (Università Ca' Foscari Venezia)
- Published
- 2025-01-01
- Primary Topic
- Entrepreneurship Studies and Influences
- Type
- article
- Field-Weighted Citation Impact
- 0.00