Role of artificial intelligence in product development in Li-ion battery industry

There is a growing demand for AI and product development, additionally recent years there is a high increase in LI battery demand. This industry has faced difficulties in streamlining their product development process and as a solution they tend to invest in AI. This study provides an overview of how AI AI being involved in the product development process in Li ion battery industry. literature review gives a brief introduction of product development process in battery industry, and AI. Further more how AI is used in each stage is identified from literature. How AI is used in PD stages from ideasation, prototyping, simulation and scaling are identified from literature and supported by the empirical data of interview findings. The main content and effort is to research the categories of AI and to demonstrate their abilities and linkage throughout the PD process and to define how this new technology is used in the industry for PD. Keywords: Artificial intelligence, Product development, Product lifecycle, Management, Machine learning.