Rhetorical Strategies of Counteracting Conspiracy-based Dissent on COVID-19 Vaccines: the #ThinkBeforeSharing Institutional Campaign

This paper aims to explore how institutions may counteract conspiracy theories using appropriate discursive resources. We use a rhetorical approach to analyze the first European information campaign launched in 2020 to counteract conspiracy theories about COVID-19 vaccines. On this basis, we advance a series of practical recommendations for institutions to counteract conspiracy theories through information campaigns.

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Publication Details

Journal
Industrias Culturais (Universidade de Coimbra)
Published
2024-10-15
Primary Topic
Misinformation and Its Impacts
Type
article
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article

Rhetorical Strategies of Counteracting Conspiracy-based Dissent on COVID-19 Vaccines: the #ThinkBeforeSharing Institutional Campaign

Industrias Culturais (Universidade de Coimbra)
Misinformation and Its Impacts
article

Rhetorical Strategies of Counteracting Conspiracy-based Dissent on COVID-19 Vaccines: the #ThinkBeforeSharing Institutional Campaign

article en

Abstract

This paper aims to explore how institutions may counteract conspiracy theories using appropriate discursive resources. We use a rhetorical approach to analyze the first European information campaign launched in 2020 to counteract conspiracy theories about COVID-19 vaccines. On this basis, we advance a series of practical recommendations for institutions to counteract conspiracy theories through information campaigns.

Industrias Culturais (Universidade de Coimbra)
Tel Aviv University (IL)
Peace, Justice and strong institutions
Openalex Percentile: Top 30%
Misinformation and Its Impacts
Open Access PDFOpenAlex
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Rhetorical Strategies of Counteracting Conspiracy-based Dissent on COVID-19 Vaccines: the #ThinkBeforeSharing Institutional Campaign · Industrias Culturais (Universidade de Coimbra) (2024) | TGRS Research Map | TGRS