Relación de la innovación y la orientación al mercado con la rentabilidad de las Pymes en México

This study analyzes the impact of innovation and market orientation on the profitability of small and medium-sized enterprises (SMEs) in Mexico during 2018. These factors are essential for the growth and competitiveness of SMEs in a constantly changing global environment. An empirical study was conducted through a survey of 300 randomly selected companies, using adapted scales to measure market orientation, innovation, and business profitability. Confirmatory Factor Analysis was applied to evaluate the reliability and validity of the scales, finding that a higher level of market orientation correlates with greater profitability. The study suggests that SMEs should implement innovative activities in products and processes to improve their results, in addition to the fact that market orientation enhances their ability to meet customer needs, contributing to customer preference for the company.