Recommender Systems Issue Polarization in Social Networks

This paper explores how personalized recommendation algorithms may inadvertently create echo-chambers, leading to the emergence of political issue polarization in online networks. Using an Agent-Based Modelling (ABM) approach, we conducted two studies, simulating users in three distinct algorithm designs. In Study 1, we found that personalized recommendation algorithms had a small but significant effect on increasing polarization, even among rational Bayesians. In Study 2, we introduced users with novelty-seeking preferences. Contrary to previous literature, our findings suggested interventions targeting personalization bubbles are ineffective, as introducing novelty-seeking preferences had no significant effect on reducing polarization levels. Together, our findings highlight the importance of algorithmic influence in creating online polarization, offer implications for social media network design, and urge caution regarding existing interventions aimed at minimizing polarization.

Publication Details

Journal
London School of Economics and Political Science Research Online (London School of Economics and Political Science)
Published
2025-01-01
Primary Topic
Opinion Dynamics and Social Influence
Type
article
Field-Weighted Citation Impact
0.00
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article

Recommender Systems Issue Polarization in Social Networks

London School of Economics and Political Science Research Online (London School of Economics and Political Science)
Opinion Dynamics and Social Influence
article

Recommender Systems Issue Polarization in Social Networks

article en

Abstract

This paper explores how personalized recommendation algorithms may inadvertently create echo-chambers, leading to the emergence of political issue polarization in online networks. Using an Agent-Based Modelling (ABM) approach, we conducted two studies, simulating users in three distinct algorithm designs. In Study 1, we found that personalized recommendation algorithms had a small but significant effect on increasing polarization, even among rational Bayesians. In Study 2, we introduced users with novelty-seeking preferences. Contrary to previous literature, our findings suggested interventions targeting personalization bubbles are ineffective, as introducing novelty-seeking preferences had no significant effect on reducing polarization levels. Together, our findings highlight the importance of algorithmic influence in creating online polarization, offer implications for social media network design, and urge caution regarding existing interventions aimed at minimizing polarization.

London School of Economics and Political Science Research Online (London School of Economics and Political Science)
Reduced inequalities
Openalex Percentile: Top 51%
Opinion Dynamics and Social Influence
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Recommender Systems Issue Polarization in Social Networks · London School of Economics and Political Science Research Online (London School of Economics and Political Science) (2025) | TGRS Research Map | TGRS