Práticas de gestão do conhecimento e objetivos e resultados-chave: promovendo o desempenho oeganizacional com a contribuição da inteligência artificial: Knowledge management practices and objectives and key results: promoting organizational performan

In an increasingly competitive world, knowledge management along with objectives and key results plays a relevant role in organizations. As a way to facilitate this process, artificial intelligence tools can assist in the acquisition and sharing of knowledge, as well as support in setting goals and monitoring performance, contributing to better strategic decisions. Given this scenario, the main objective of this work was to identify the use of knowledge management practices and objectives and key results to promote the performance of company and evaluate the contribution of artificial intelligence in optimizing these processes. The research was divided into two stages. The first phase consisted of applying a questionnaire about knowledge management and objectives and key results to collect the employees’ opinion about the use of these practices in their work environment. The second phase aimed to explore how artificial intelligence can improve knowledge management with objectives and key results, facilitating the flow of information. The research adopted qualitative methods through related studies, and quantitative methods through the application of an online questionnaire. The results of the survey demonstrated that there is a direct contribution of knowledge management and objectives and key results to the performance of companies, and related studies confirmed that artificial intelligence offers opportunities to accelerate these practices.